After Cambodia, Anglina Jolie took a cruise to Sierra Leone and Tanzania in 2001, and it was there that she aboriginal became actively complex in humanitarium causes. The purpose of that acute cruise was to ascertain aboriginal duke the altitude that refugees charge suffer. Angelina was so abashed that anon after, in August 2001, she was appointed Amicableness Agent for the United Nations Aerial Commissioner for Refugees, contrarily accepted as UNHCR.

The UNHCR assists over 20 actor refugees in 120 countries about the world. They were created to assure and aegis the abundance and rights of refugees. They accept that refugees accept a appropriate to seek cover in addition country and will actively seek to appoint nations to accommodate and abutment those refugees. Thus far, in alone 5 decades, they accept helped over 50 actor bodies in the world.

Angelina’s addition has abundantly assisted in breeding added boundless absorption to this aces cause. As a amicableness ambassador, her role is to acquaint to, and accommodate a focus on refugees by breeding mass-media attention. Though in Jolie’s case this is not alone superficial. She absolutely spends abundant of her own time and is absolutely afflicted by their misery. On her cruise to Ecuador, Jolie wrote of the suffering, “People’s lives are absolutely in crisis – not aloof in the faculty that you feel your boondocks is alarming – their lives are absolutely actuality threatened and their houses are actuality burnt down.”

To added access accessible awareness, Jolie has appear several claimed journals of her adventures during acreage visits. Added advice can be begin at unhcr.org.

As able-bodied as the concrete accomplishment that Jolie contributes, her foundation with accomplice Brad Pitt, alleged the Jolie-Pitt Foundation afresh donated USD$1 actor to groups alive in Darfur. Darfur is a arena in war ravaged Sudan, which Jolie has visited three times already.

Jolie now affairs to absorb best of her time in altruistic efforts, absolute that she splits her extra her bacon three ways; a third for savings, a third for active costs and a third for charity. Considering she commands a aerial pay packet for movies, as able-bodied as artefact endorsements, that equates to a ample bulk donated.

Jolie has two adopted children, and is currently cerebration of a third. Maddox, a cambodian refugee boy she adopted in 2002, and Zahara, an ethiopian refugee girl. She additionally has a adolescent with Brad Pitt, called Shiloh.

Together with Pitt, Jolie has declared that she will abide to advance and actively appoint in altruistic causes, as able-bodied as advancing her acting ambitions.

In the 21^st century all that has changed because of reality TV, the internet and the rise of new social media. Today media has become more affordable and easily available. By accessing blogs and social networking sites it is now even easier to get the latest gossip. Facebook and Twitter have allowed people all over the world to share and collect information and sites like YouTube let people create user generated content, which some argue is better than the content they get from the conventional media as it is unedited and the story behind the content grabs its audience’s attention because it’s made by ‘real people’.

Citizen journalism has not only been concerned with the serious news but is having a huge following in the celebrity gossip sector and these ‘citizen journalists’ have no allegiance to a media outlet and do not have to be politically correct. They are free to express their views how ever, when ever and where ever they want and anyone is free to comment on what they say. Some have even become celebrities themselves like Perez Hilton, which shows that even people with no academic or industry training in journalism can present their comments and opinions over the blogosphere and the internet and be celebrated.

So what does this mean for celebrity PR? Unlike advertising, PR is more difficult in controlling its messages and therefore needs to enforce PR strategy to gain competitive advantage. In this case public relation agencies should be embracing the future of media early in order to combat its negative attention for clients. PR needs to engage with these people in order to get positive news from them. Newspapers are in decline and finding it difficult to charge to consumers for their content over the internet. It is even easier for the public to gain information because of mobile phone technology and mobile internet technology for laptops.

We live in a world were information can be reached so fast that if you blink you’ll have heard of someone and then never hear of them again. It is absolutely critical that PR consultants get to know this new system in order to ensure its survival as an industry as this will be how people get their news during this decade with even more pictures and video content to go with it. Technology advances mean that media outlets will continue to invest online, which will lead to a greater demand for digital PR support. As for celebrities they will need to work harder as fame will come with an even bigger audience. In the age of new media and digital technology reputation management for people in the limelight will be a growing sector within the PR industry and goes hand in hand with traditional publicists and Celebrity PR consultants.         

After Cambodia, Anglina Jolie took a cruise to Sierra Leone and Tanzania in 2001, and it was there that she aboriginal became actively complex in humanitarium causes. The purpose of that acute cruise was to ascertain aboriginal duke the altitude that refugees charge suffer. Angelina was so abashed that anon after, in August 2001, she was appointed Amicableness Agent for the United Nations Aerial Commissioner for Refugees, contrarily accepted as UNHCR.

The UNHCR assists over 20 actor refugees in 120 countries about the world. They were created to assure and aegis the abundance and rights of refugees. They accept that refugees accept a appropriate to seek cover in addition country and will actively seek to appoint nations to accommodate and abutment those refugees. Thus far, in alone 5 decades, they accept helped over 50 actor bodies in the world.

Angelina’s addition has abundantly assisted in breeding added boundless absorption to this aces cause. As a amicableness ambassador, her role is to acquaint to, and accommodate a focus on refugees by breeding mass-media attention. Though in Jolie’s case this is not alone superficial. She absolutely spends abundant of her own time and is absolutely afflicted by their misery. On her cruise to Ecuador, Jolie wrote of the suffering, “People’s lives are absolutely in crisis – not aloof in the faculty that you feel your boondocks is alarming – their lives are absolutely actuality threatened and their houses are actuality burnt down.”

To added access accessible awareness, Jolie has appear several claimed journals of her adventures during acreage visits. Added advice can be begin at unhcr.org.

As able-bodied as the concrete accomplishment that Jolie contributes, her foundation with accomplice Brad Pitt, alleged the Jolie-Pitt Foundation afresh donated USD$1 actor to groups alive in Darfur. Darfur is a arena in war ravaged Sudan, which Jolie has visited three times already.

Jolie now affairs to absorb best of her time in altruistic efforts, absolute that she splits her extra her bacon three ways; a third for savings, a third for active costs and a third for charity. Considering she commands a aerial pay packet for movies, as able-bodied as artefact endorsements, that equates to a ample bulk donated.

Jolie has two adopted children, and is currently cerebration of a third. Maddox, a cambodian refugee boy she adopted in 2002, and Zahara, an ethiopian refugee girl. She additionally has a adolescent with Brad Pitt, called Shiloh.

Together with Pitt, Jolie has declared that she will abide to advance and actively appoint in altruistic causes, as able-bodied as advancing her acting ambitions.